· machCon · Project Management · 1 min read
Enablers for good leadership – Enabler #3: Mastering the Audience’s Story
Enabler 3 for good leadership: How great leaders master the audience story — understanding what people need to hear to embrace change and take action.
Committing to the goal and fixating on the story of the change is central. But the change itself can become problematic if it is not linked to a deep understanding of the audience’s story. “I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant.” – Robert McCloskey
