· machCon · Project Management · 1 min read
Inspire Enthusiasm in order to persuade an Audience
How to inspire genuine enthusiasm in an audience to drive persuasion and commitment — a leadership skill essential for guiding people through change.
When we think we know something to be objective truth, our immediate reaction to news indicating the opposite is to jump to the conclusion that there must be something wrong with the source. “The human understanding when it has once adopted an opinion draws all things else to support and agree with it. And though there be a greater number and weight of instances to be found on the other side, yet these it either neglects and despises, or else by some distinction sets aside and rejects, in order that by this great predetermination the authority of its former conclusions may remain inviolate.” This phenomenon called confirmation bias was noted by Francis Bacon almost four hundred years ago.
