· machCon · Design Thinking · 1 min read
The Idea Generation Process
How the idea generation process works in design thinking: from research and insights to creative ideation methods that help teams develop breakthrough solutions.
Organizations search for a magical way to achieve creating new products, technologies, services, and spaces that people love and overcoming complex business, technological, and social problems with new ideas, processes, and business models. This requires a new way of thinking in this age of complexity and uncertainty with many unknowns. Design thinking has become the most distinctive way to achieve innovation in this setup. The core step of the design thinking methodology is the idea generation.
